Contact No:+27 (0)82 497 5330 USA : 18442283527 UK : 03308083851 Email:

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Why We Do What We Do

Africa is a destination filled with breathtaking scenery and rewarding wildlife encounters. The look, the feel the dusty smell of the African bush seeps into your soul, and long after you’ve gone you will find yourself missing it with an almost physical longing. Being the second largest continent makes it overwhelming to decide where one should  start exploring and discovering this unique destination.

Passionate about Africa and creating a memorable Africa vacation for you let us help you experience this magical continent. Born and bred in Africa and having traveled extensively through her countries, we  will go out of our way to give you advise on where, when and how to travel in Africa.

Live 4 is an independent and privately owned company. Owned and managed by Gelle Ritchie who started her travel industry career in 2003 .Together with our carefully selected business partners/suppliers we will tailor-make your African vacation according to your travel needs or we will help  you choose the best suitable LuxuryAfrica Safari or African overland tour . If you have decided that it is time for your own adventure, your very own African Safari, or just that you need to explore more of this incredible place we call home; we are here to guide you and help you plan the ultimate Africa experience.

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    • The map of Africa can be daunting and we would consider it an honor to take your wish list, your budget and the amount of time you have and help you plan a suitable Africa Adventure .Your entire holiday is designed around your requirements.
    • We are African based in South Africa and have traveled extensively across our own continent .With more than 12 years combined consulting experience, we want to pass on our knowledge / advise and help you  plan an unforgettable  Africa Safari.
    • From Cape Town to Uganda, we can help you book a Budget or Luxury camping safari , Budget accommodated safari , Luxury safari or a Private charter or specialist safari…the list is endless .
    • We have carefully selected our preferred business partners and like us our preferred partners aim to exceed your expectations. We have a great relationship with them and can thus also offer competitive prices .
    • We can help you arrange an Luxury or Budget Africa Safari .You may not have linen sheets and crystal glasses on the Budget  Africa safari however you can still experience the magic of Africa and have the opportunity to search for the Big 5 . The bottom line is we have a wide variety of tours and safaris on offer so that you , our traveller , can choose the type of safari that suits you best – smaller and more personal or standardized and a little more affordable .
    • Each of the recommended Africa destinations have something unique and incredible to see. Gorilla Trekking in the forests of Uganda, mighty Elephants ambling along the game trails of Botswana, huge herds of Wildebeest in the greatest migration the world has ever seen or just white water rafting the Nile or the Zambezi, choose one or many Adventure activities in Africa  and our experienced Africa consultants will plan  a suitable safari for you .
    • We are passionate about Africa and service. Our aim is to help you plan a memorable seamless African Safari so that you will have  memories that will last for a lifetime.
    • You will have your own  experienced African Safari Expert who will  help you plan your African Safari from the moment we hear from you.Your dedicated African safari expert will also offer assistance while you are traveling in Africa . We will provide you with an 24 hour emergency contact number should you need to get hold of us while on safari in Africa . The same specialist will handle your trip from start to finish.
    • We also endeavor to give back to Africa and all she gives us. We have chosen Lydia’s Haven where a percentage of each safari booked through us goes to support this incredible woman and the 22 + Orphaned children she cares for.

    Africa changes people’s lives and it’s an honor and privilege for us to help you plan your Africa safari so that you can experience the beauty and magic of this special continent  and create memories that will last for a lifetime.Share your Africa Safari travel dreams and requirements with us and let us make them a reality for you.Thank you for this opportunity!“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines, sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” – Mark Twain

Why Book With Us?

  • Quality and service : Have a look at our customer service reviews
  • Local expertise
  • A personal touch
  • One stop Shop
  • Wide Selection of Quality Safaris and tours
  • Passionate about Africa  and expert Knowledge
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      • Quality and service
        With us quality and service go hand-in-hand. We do our utmost to ensure that these two hallmarks are met at every step of your journey. To help achieve these core values, we closely monitor client satisfaction and are consistently seeking new ways to exceed our clients’ expectations. We offer a 24 hour assistance 365 days a year , plus a safe and secure online payment facility.
      • Local expertise
        It is vital to us that you have a memorable experience in Africa.Our preferred business partners have superb track records, recognized in Trip Advisor reviews and independent awards. We share a special service ethic with them as owner-run businesses: putting our travellers first, giving personal attention and always going the extra mile. Like us, they believe in delighting and surprising you, and they are quick and proactive if anything goes wrong, which it seldom does with partners like these. In other words, like us, our preferred partners aim to exceed your expectations.
      • A personal touch
        From first contact, through the duration of your stay, and until you are safely home again, we are here to assist.
      • One stop Shop
        We can also help you book International , domestic flights , airport transfers , pre and post tour accommodation or any additional Africa travel services you may require.
      • Wide Selection of Quality Safaris and tours
        We have a wide variety of carefully selected tours and safaris offered in each Africa destination , however if you cant seem to find a suitable tour or safari on our website please let us know and we will help you find the perfect trip . We have access to so many Africa tours and safaris and its almost impossible to showcase them all on our website .
      • Passionate about Africa  and expert Knowledge
        We have travelled to almost all of the Africa destinations we advise on and keep going back to explore and learn more.Passionate about travel in Africa , helping you plan a suitable Africa adventure and exceptional customer service is what drives us .


Most Popular Tours & Safaris

7 Day Tanzania Luxury Lodge Safari

1 Week
Enjoy game drives in Lake Manyara National Park and the vast plains of the Serengeti. Stand at the edge of Ngorongoro Crater and then descend into this world renowned Garden of Eden. Our safaris provide an outstanding opportunity to experience Tanzania’s most popular wildlife parks whilst sharing the experience with like minded travelers.
  • Starts:Arusha
  • Ends: Arusha
  • Group Size: Max 7
  • Local Payment: N/A
Book Now!
Enquire about price (price based on time of travel)

15 Day Kenya to Tanzania with Zanzibar Camping Safari

15 days
We travel through four of East Africa’s best known game parks – Lake Nakuru National Park, the Masai Mara National Reserve, the Serengeti National Park, and the Ngorongoro Conservation Area. After spectacular game viewing, we explore the colourful marine life of the Indian Ocean, or relaxing on the ideallic beaches of tropical Zanzibar.
  • Starts: Nairobi
  • Ends: Dar Es Salaam
  • Group Size: Max 30
  • Local Payment: 2018 Rates USD 1,490 pps
Book Now!
2018 Rates from ZAR 28,000 pps and local payment USD 1,490 pps

11 Days Botswana Stanley Safari

11 Days
Botswana is seen as the last True Wilderness on Earth and offers what money cannot buy….unique and diverse habitats, epic sunsets and vast areas of undisturbed wilderness. The land where wildlife freely follow their migratory paths. Discover the real Africa with us.

  • Duration: 11 Days
  • Starts: Maun / Victoria Falls
  • Ends: Victoria Falls / Maun
  • Group Size: Min 2 - Max 8 passengers per vehicle
  • Rates:2017 Green Season: USD 3,693 pps / Peak Season: USD 4,690 pps. 2018 Green Season: USD 3,495 pps / Peak Season: USD 4,355 pps
  • Single Supplement: USD 648
Book Now!
Green Season: USD 3,495 pps / Peak Season: USD 4,355 pps

11 Day Johannesburg to Victoria Falls Family Friendly Camping Adventure

1 week +
Heading to South Africa’s famous Kruger National Park, where we go in search of the “big five” before crossing into Zimbabwe to explore the Great Zimbabwe ruins – once an ancient ‘city’ in southern Africa. At the Antelope Park there are many opportunities to get up close to wildlife and even walk with a lion cub, while the Matobo National Park is a haven for rhino and rich in ancient San rock paintings. We end our adventure at the mighty Victoria Falls.
  • Starts: Johannesburg
  • Ends: Victoria Falls
  • Group Size: Max 30
  • Local Payment: USD 365
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From ZAR 7,900 pps and Local Payment USD 470 pp

56 Day Cape Town to Nairobi Overland Tour

8 weeks
The most spectacular sceneries, wildlife and cultures that Africa has to offer! Experience the absolute top highlights on this 56 day journey of a lifetime.
  • Starts: Cape Town
  • Ends:Nairobi
  • Group Size: Max 18
  • Local Payment:N/A
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2018 Rate from ZAR 87,340 pps and  Active Package ZAR 42,260 pp. 2019 Rate from ZAR 103,050 pps and  Active Package ZAR 24,390 pp

7 Days Kruger & Victoria Falls Budget Accommodated Adventure

1 week
The Kruger & Victoria Falls tour offers you a comprehensive adventure holiday taking in some of the best highlights between Johannesburg and Victoria Falls. Tried and tested over many years this tour offers incredible value with new and exciting experiences each day, connecting you to the grass roots of Africa.
  • Duration: 7 Days
  • Starts:Johannesburg, South Africa
  • Ends: Vicoria Falls, Zimbabwe
  • Group Size: Max 12
  • Rates: 2018 Rates from ZAR 14,950 plus USD 680 pp mandatory Safari Pass paid on the day of departure.
  • Single Supplement:Applicable
Book Now!
2018 Rates from ZAR 14,950 plus USD 680 pp mandatory Safari Pass paid on the day of departure.

What Our Travelers Say About Us